New Products

A stable foundation for lifting It's hard to imagine Olympic weightlifting without weightlifting shoes. But you don't have to be a classic Olympic ...

We've got your flooring needs covered with our Synthetic Turf  Artificial turf was first used in the USA in the 1960s and is now an established flo...

Convert that tension into extra reps You may have already seen people in the gym using some sort of mouthguard. Here’s why. When lifting, tension i...

Convert that tension into extra reps You may have already seen people in the gym using some sort of mouthguard. Here’s why. When lifting, tension i...

Notorious Lifters Gen 2 – The minimalist deadlift slipper-shoe  The Notorious Lifters deadlift slipper Gen 2 is the 2nd generation of the original ...

Relieve Back pain when lifting  This belt keeps the lower back warm and aids in stabilizing it during lifts and can help to ease and relieve pressu...

Keep Equipment protected when lifting As an alternative to steel safety catchers, these suspension straps are not only suitable to protect you duri...

Notorious Lifters Gen 2 – The minimalist deadlift slipper-shoe  The Notorious Lifters deadlift slipper Gen 2 is the 2nd generation of the original ...

Notorious Lifters Gen 2 – The minimalist deadlift slipper-shoe  The Notorious Lifters deadlift slipper Gen 2 is the 2nd generation of the original ...

Simple & classic fanny pack  This casual fanny pack is a great way to keep valuables safe and close at hand. It is adjustable in length and can...

All your gym stuff in one bag Carry all your gym items with you, arranged and ready to use. Not only for training purposes but also for everyday us...

Easy and precise barbell adjustment The characteristic of these J-Hooks are the sliding elements of the barbell shelf. The robust rollers made of h...

Train Old School French Strongman Louis “Apollon” Uni came up with the Apollon Wheel in the 19th century. The original Apollon Wheel was made of an...

Designed with variety in mind These 360° rotating handles are a charm for your back workout. Pulling movements on cable machines can be performed w...

Calibrated Bastard Power Bar - Stainless Steel  The latest addition to our range, we are very proud to introduce the stainless steel bastard bar. F...

Notorious Lifters Gen 2 – The minimalist deadlift slipper-shoe  The Notorious Lifters deadlift slipper Gen 2 is the 2nd generation of the original ...

BDS Blood Edition – Brutal hitting smelling salt If you smelled them all, this edition might be what you’re looking for. Bear Down Steel Blood smel...

Straight pull-up bar attachment For our Riot Power Cage we offer this classic hollow Straight Pull-Up Bar Attachment, specifically for cages purcha...

For the youngest athletes Passing on the passion for powerlifting to the next generation. The first step is the right attire for powerlifting. This...

35mm Bastard Squat Bar Our classic Bastard Squat Bar gets company. A thick shaft of 35mm spreads the pressure and the weight of the heavy loaded ba...

Big lifts for small spaces Farmers walks are a staple of Strong(wo)man training and the tools that can be used vary. This compound movement trains ...

Protect the barbell knurling The sturdy Sandwich J-Hooks with a flat opening and UHMW plastic inlays will protect your barbell knurling to keep its...

Protect your knees  Knee sleeves keep the knees warm and improve recovery, they enhance performance, plus will help with injury prevention, when pe...

Protect your knees  Knee sleeves keep the knees warm and improve recovery, they enhance performance, plus will help with injury prevention, when pe...

Protect your knees  Knee sleeves keep the knees warm and improve recovery, they enhance performance, plus will help with injury prevention, when pe...

Focus on your lift No sliding around or messing up your setup with the functional grip t-shirt from Lifters Wear. Be confident with your next set u...

#noslipgrip – Stay locked in Made with specifically sumo deadlifts in mind, the Sumo Sole Gen 1 is generally a super choice, whatever your deadlift...

Notorious Lifters Gen 2 – The minimalist deadlift slipper-shoe  The Notorious Lifters deadlift slipper Gen 2 is the 2nd generation of the original ...

Made to last: military grade fabric & ultra-robust stitching This bag has to,- and definitely can handle a lot. To ensure a maximal durability,...

Squat – Bench - Deadlift: Made for static lifts Our Original 2029 Power Bar is the entry-level barbell for your powerlifting and basic strength tra...

Squat – Bench - Deadlift: Made for static lifts Our Original 2029 Power Bar is the entry-level barbell for your powerlifting and basic strength tra...

Support for Ukraine: Novikov Charity Bundle Just in: a limited number of t-shirts and hand-signed calendars of 2022, combined in this bundle, from ...

We stand in solidarity In solidarity with the people of Ukraine, we released Ukraine Charity Wrist Wraps to help Ukrainian refugees, displaced peop...

Highly concentrated – Max Power If you're a novice to the world of smelling salts, Zone Norse Blood for beginners is just right for you. It is a po...

Robust clips for quick handling during the workout These collars have a larger lever and feature a spring-loaded snap latch, which ensures easy put...

Magnetic for easy storage These magnetic Pro 2 Olympic Flip Lock Collars from Lock Jaw are designed for easy storage to any metallic surface. The m...

Quickly locked and secure  These barbell collars have a patented quick release system and a non-slip coating on the clips. The TPR coating gives ma...

Quickly locked and secure  These barbell collars have a patented quick release system and a non-slip coating on the clips. The TPR coating gives ma...