New Products

Total focus on your lifts – no slip grip shirt  Doing your big lifts, worrying if you’re going to slip out of your bench set up or having the barbe...

Improve your performance Save critical time and energy with the right grip shirt. With the Strongman Grip Shirt you can focus on the task ahead wit...

Please note: To allow for more customisation, the lever belt and buckle are sold separately. Add the buckle you want to your basket, and select y...

Please note: To allow for more customisation, the lever belt and buckle are sold separately. Add the buckle you want to your basket, and select y...

Strong support for your next lift  Introducing our new Flex-Fit Belt. As an Olympic weightlifter or functional fitness athlete, you require a belt ...

Strong support for your next lift  Introducing our new Flex-Fit Belt. As an Olympic weightlifter or functional fitness athlete, you require a belt ...

Strong support for your next lift  Introducing our new Flex-Fit Belt. As an Olympic weightlifter or functional fitness athlete, you require a belt ...

Durable PRO line lifting straps Created from a tough cotton-linen mix, these all-black lifting straps will stick by your side. The durable material...

Notorious Lifters Gen 2 – The minimalist deadlift slipper-shoe  The Notorious Lifters deadlift slipper Gen 2 is the 2nd generation of the original ...

Notorious Lifters Gen 2 – The minimalist deadlift slipper-shoe  The Notorious Lifters deadlift slipper Gen 2 is the 2nd generation of the original ...

Notorious Lifters Gen 2 – The minimalist deadlift slipper-shoe  The Notorious Lifters deadlift slipper Gen 2 is the 2nd generation of the original ...

Wide toe box: Increase balance, stability – generate power Our toes are meant to be spread for optimal function. In most modern shoes, because of t...

Wide toe box: Increase balance, stability – generate power Our toes are meant to be spread for optimal function. In most modern shoes, because of t...

Wide toe box: Increase balance, stability – generate power Our toes are meant to be spread for optimal function. In most modern shoes, because of t...

Wide toe box: Increase balance, stability – generate power Our toes are meant to be spread for optimal function. In most modern shoes, because of t...

Wide toe box: Increase balance, stability – generate power Our toes are meant to be spread for optimal function. In most modern shoes, because of t...

Strengthen & stabilize your core and lower body muscles This mighty powerhouse GHD will enhance core stability, strengthen your hamstrings, and...

Wide toe box: Increase balance, stability – generate power Our toes are meant to be spread for optimal function. In most modern shoes, because of t...

Ideal grip solution for cooler Conditions Strength Shop's tacky is a great lifting aid, when it comes to atlas stones. Like with lifting straps in ...

Upgrade your accessory routine with ankle straps Incorporating an ankle strap in your workout routine is simple, bringing the benefit of being able...

Foldable & Freestanding – the compact powerhouse  Limited space can narrow your options in terms of equipment. You might’ve found yourself In s...

The space-saving 19-in-1 Kettlebell Anyone looking to add kettlebells to their training routine, will have a blast with this kettlebell variation. ...

For individualized training routines: loadable dumbbells  Olympic loadable dumbbells are a space-efficient answer to singular dumbbells. They offer...

Raise your training efficiency With three adjustable settings for the sitting pad and nine settings for the back pad, you can effortlessly modify t...